Creative direction, film, photography, social and website content
Creative directionContent strategySocial mediaFilm productionPhotographyFood and beverage photographyCampaign developmentEditorial storytellingChef and team portraitureCopywritingPaid social creativeEvent coverageWebsite contentDigital management
Selected photography by VOLANTT. Remaining reference images are marked.
The partnership
Beyond the finished dish.
BLUE by Alain Ducasse is an ongoing creative partnership built around cuisine, craft, people and place.
It began with a broader question: how do you translate the experience of one of Bangkok's most refined restaurants into a digital world without reducing it to beautiful plates?
For VOLANTT, the answer has been to look beyond the finished dish. We document the ingredients, techniques, people, rituals and details that shape the experience, and our role has grown alongside the brand.
Our approach
One plate. Three stories.
Instead of treating every shoot as an isolated campaign, we treat BLUE as a continuously evolving editorial world.
Photography by VOLANTT
01
The plate
The finished dish, filmed and photographed with the same care that went into cooking it.
Photography by VOLANTT
02
The ingredient
The produce and provenance behind it, before it ever reaches the plate.
Photography by VOLANTT
03
The person
The hands, the team and the rituals that bring one plate together.
The work is designed not simply to document what BLUE serves, but to communicate what BLUE feels like.
BLUE × AKKEE · Photography by VOLANTT
Collaboration
BLUE × AKKEE: a celebration of Thai terroir.
BLUE hosts special collaborations with other chefs and kitchens, and this four-hands dinner with AKKEE was one we covered during our time working together. Our work ran from launch and announcement content, through event coverage, photography and social publishing, to the SOLD OUT campaign.
VOLANTT documented the four-hands collaboration through photography, video and event coverage, moving between preparation and plating inside the kitchen, tableside service and the guests’ experience in the dining room. The story continued through two films: The Dining Experience and Inside the Kitchen.
Inside the kitchen
The BLUE and AKKEE chefs preparing dishes together at the kitchen pass.A BLUE chef carefully plating dishes in the kitchen during the AKKEE collaboration.Skewers being finished over flame in the BLUE × AKKEE kitchen.A chef piping sauce onto a plated dish during the BLUE × AKKEE collaboration.
The dining experience
The BLUE and AKKEE chefs posing together in BLUE’s dining room.A chef serving a cold dessert at the table during BLUE × AKKEE.A guest photographing a dish from the BLUE × AKKEE menu.A table of colourful dishes and small bites from the BLUE × AKKEE menu.
Seasonal photography · Summer menu
A season in colour.
Finished plates, quiet details and the hands that bring them together. A selection from our summer-menu photography for BLUE by Alain Ducasse.
The final touch · Summer menuA summer course, finished tablesideSauce, colour and craftsmanship
View 9 more summer photographs
Small bites, considered detailsLayers of colour and textureSummer in green and goldThe finishing pourA closer look at the plateA plate ready for serviceThe cocotte revealPrecision in the final detailsThe cheese course
Selected stories
The world we keep building.
Photography by VOLANTT
01
Inside the Dish
Looking beyond the final plating to how a dish comes together: its inspiration, ingredients, techniques and the thinking behind it. Stories have included Rainbow Courgette with Peruvian Sage and Australian A4 Wagyu.
Photography by VOLANTT
02
Kitchen and Technique
Films on the technical side of BLUE: sauces and stocks, preparation, plating, finishing and the quiet precision that happens before a dish reaches the dining room.
BLUE × AKKEE · Photography by VOLANTT
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Six Hands, One Plate
A concept built on the idea that a single dish is rarely the work of one person, revealing the specialists and hands involved in bringing one plate together.
Photography by VOLANTT
04
The People Behind BLUE
Portraits and films centred on collaboration, trust and kitchen culture, showing BLUE as a collective, not the vision of one individual.
Photography by VOLANTT
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Daily Rituals
The smaller moments guests rarely see: tastings, preparation, team interaction, final checks and the rhythm leading into service.
BLUE × AKKEE · Photography by VOLANTT
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Dining Experience Films
What it feels like to dine at BLUE: the architecture, the evening light, the Chao Phraya setting, table details, the movement of service and the energy of the room.
Summer menu · Photography by VOLANTT
07
Seasonal Menu Campaigns
Visual stories for each changing menu, from Spring and Summer into the coming Winter season: photography, films, menu teasers, dish stories and campaign messaging.
Reference imagery
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All-Day Dining
A parallel body of storytelling for the more relaxed daytime experience: afternoon tea, pastries, beverages and new menu launches, including The Pause Between Hours.
Inside BLUE’s kitchen
Ingredients, technique and the daily work behind service. Photography by VOLANTT.
Lobster preparation in BLUE’s kitchen.A BLUE chef cutting an ingredient at the preparation station.A chef straining sauce in BLUE’s kitchen.A chef pouring liquid into a container in BLUE’s kitchen.
Selected film
Inside the kitchen.
Kitchen films are where BLUE's precision shows most clearly. They follow sauces, stocks, preparation, plating and finishing, and they give the chefs space to explain the dishes in their own voice.
Selected BLUE filmInside BLUE’s kitchen · Photography by VOLANTT · Film coming soon
Interior architecture
A sense of place.
Architectural photography by VOLANTT, capturing BLUE’s sculptural ceiling, curved seating and panoramic views of the Chao Phraya River.
The sculptural dining room · Photography by VOLANTTCurves, light and texture · Photography by VOLANTTDining beside the skyline · Photography by VOLANTTInside BLUE · Photography by VOLANTTThe riverfront setting · Photography by VOLANTT
What we do
Content, editorial and digital.
The partnership has grown from content strategy and production into a multidisciplinary relationship.
01
Creative and content direction
The overarching visual and editorial direction, with monthly planning and campaign concepts.
02
Ongoing social content
Monthly calendars of reels, editorial photography, carousels, interviews and short-form stories.
03
Seasonal campaigns
Spring, Summer and the coming Winter menus, including advertising creatives for paid media.
04
Film production
Kitchen, technique, dining experience and dessert films.
05
Fine dining photography
Dishes, desserts, ingredients, dining spaces and atmospheric details.
06
Chef and team portraiture
Including portraits and dish photography for the Best of Alain Ducasse book.
07
Seasonal and product content
Mooncakes, Mother's Day, the Halloween collection, Loy Krathong and the first anniversary.
08
Copywriting and editorial voice
English-led storytelling across campaigns, chefs, dishes, ingredients and events.
09
Event coverage
Launch, announcement and post-event storytelling.
10
Website and CMS
High-resolution website imagery, ongoing content updates and CMS management.
From plate to place
One restaurant. Many stories.
What began with content strategy and production has developed into a multidisciplinary partnership spanning film, photography, campaigns, social media, editorial storytelling and digital experience.
It continues to grow, with new directions that take BLUE beyond the walls of the restaurant: connecting Bangkok, local markets, Thai produce and the wider environment back to the chefs, the kitchen and the finished dish.
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BLUE × AKKEE · Photography by VOLANTT03
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BLUE × AKKEE · Photography by VOLANTT06
Reference imagery08
