Brand Consistency is Out; Brand Experimentation is In

Social media's creative potential is pushing more organizations to ditch traditional marketing rules and prioritize diverse entertainment. Gone are the days of rigid social media branding, the times call for brands to go beyond their boundaries and harness adventurous creativity.

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The number of brands and marketing teams that are experimenting with new tones and voices in their content has been surging. They slip into distinct voices and personas on social media, creating content that often barely resembles their brand's personality on other channels. 

This loosened approach to garnering attention can also be seen in prominent companies practicing outbound engagements, especially in viral posts. Noticeably, they use a loose-shouldered tone and lighthearted humor to interact—short, casual, but strategic as they ditch the archaic highbrow approach.

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While it is mindlessly easy to create content for your page, the real challenge lies in planning, strategizing, and producing content that will make resounding waves in both digital and physical spaces. It’s not a competition of who gets to put out the most comprehensive marketing content anymore, now it’s a rivalry among brands to put out concisely informative content while enriching it with clever and universally relatable humor. Unhinged even, if we want to take the experimentation to the next level.

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It's clear that these efforts are paying off with how successful some brands are in keeping their community engaged while also strategically garnering more audience. It is observed that social marketers who consistently post creative content are more likely to report having a "very positive" impact on their business compared to those who post creative content less frequently. 

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This trend highlights the growing importance of bold, authentic, and entertaining content in today's social landscape, especially with how digital spaces have been evolving. After all, social media platforms are playgrounds for users’ boundless creativity, limiting your brand’s content means restricting your potential.

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